Sunday, February 13, 2022

Love Lock Bridges

            The other morning on my Google feed I found an article about the Old Red Bridge, which I wouldn’t have thought at all interesting except it is a love lock bridge. And it is in – what, this can’t be right – Kansas City? That’s less than five miles from where I live.


            The first time I heard about “love locks” bridges was during my trip to Paris five years ago. The Pont des Arts or Passerelle des Arts is a pedestrian bridge in Paris which crosses the River Seine. It links the Institut de France and the central square (cour carrée) of the Palais du Louvre. For years, lovers come to the bridge and profess their undying love by locking a padlock to the bridge, sometimes with their names engraved, sometimes with other poetic messages. Then they would throw the key into the River Seine. Unfortunately because over 700,000 locks have been secured to the bridge, with an additional 7,500 every year, the bridge cannot handle the weight. So in 2015, the grilles were removed and replaced with glass panels so locks couldn’t be attached. When I was there, metal grilles were again in place but separate from the structural part of the bridge.


My picture looks rather forlorn as I seemed to have captured a day when love was just not in the air. At one time, sections of grille and boxes of locks were auctioned off, so even if your lock no longer appears on the bridge, it may be out in the universe somewhere standing guard over someone else’s love, or perhaps it has been melted down to become part of another artist’s representation of love.

Although Paris is known as the city of love, it is not actually the origin of this loving tradition. The first notion of love locks appeared in a poem titled “Prayer for Love” by Desanka Maksimovic, a Serbian poet. The poem takes place before the First World War and is about a soldier and young woman who were madly in love and secretly met every night at the Most Ljubavi Bridge in a town called Vrnjačka Banja. When the young soldier was sent off to Greece, he eventually met the love of his life. When his first love found out, she died of heartbreak. Out of superstition, local women started hanging love locks on that same bridge, the Bridge of Love, in an attempt to safeguard their love.

The popularity of love locking really took off after the release of the Italian movie “Ho Voglia di Te” (I want you) in 2007. It was inspired by the same-named novel from Italian author Federico Moccia, which was published in 2006. One scene features the protagonists locking their love by attaching a padlock to a lamppost at the Ponte Milvo in Rome and throwing the key into the Tiber River.

I began to think there had to be more to the tradition than just these two incidents – a poem and a story, so I researched and found a link to twenty love lock bridges, of which not all are actual bridges. 20 Love Locks Bridges Around the World (brides.com) Some are sculptures, others are trees and yes, some are bridges. They all appear to be inspired by the original poem or movie. There are other internet sites that list numerous places in the United States with love lock bridges, sculptures and places of tradition, none of which have much of a history, except perhaps for the people who live there. Places like Loveland, CO use the idea as a promotion of its town and name.


But what I did not find was information on the one particular love lock bridge that had appeared on my Google feed just this morning – Old Red Bridge, in my own back yard. So back to the original reason for my research. Although the original Red Bridge was built in 1859 by a Scottsman, it was wood and was replaced twice over the years. Then in 2011, the New Red Bridge opened, so the previous one became called the Old Red Bridge (because they are both painted red, of course). It was designated as a love locks bridge in 2013, so it’s “history” isn’t even as old as that of many others around the country. One significant difference is that after locking in their everlasting love to some appropriate spot on the bridge, people are requested to put their keys in a designated box instead of throwing them into the Blue River. The metal from the keys is bad for the environment, especially the fish. Instead, these keys will be used by the organization Monarchs on the Move to create a sculpture of the iconic Monarch Butterfly that travels through Kansas City on its amazing multi-generational migration. That’s a rather romantic notion, don’t you think?

           More romantic reads are available at Amazon.com, or at my website.

 

Love to all,

Barb

http://www.authorsden.com/barbarajbaldwin

https://bookswelove.net/baldwin-barbara/

 

Tuesday, January 25, 2022

Subliminal Advertising

 


Subliminal Advertising

How many of the following products can you recognize?

1.      You’ll wonder where the yellow went…

2.      Wake up to _____ in your cup.

3.      They’re magically delicious.

4.      Plop, plop, fizz, fizz…

    I wish I was an __________.

6.      Double your pleasure, double your fun…

When television advertisers created jingles, they discovered a very important fact. Jingles were catchy, short songs easily remembered and repeated by children. Thus for every time a jingle played on TV, children would repeat it and basically gain the product “free” advertising. If you completed the six examples above, did you sing the jingle as you tried to finish it? Uh-hum. J

Another way companies brand their product is by developing a spokesperson who is in all their ads. Recognize these?



Is it possible to say their name without adding the company they’re associated with?

Companies also get you invested in their products by having celebrities in their commercials. State Farm is probably the best known as they use several football icons in their commercials. And if you’re a football fan, you think “if it’s good enough for them maybe I should take a look.”

Back in 1967, I did a term paper on subliminal advertising*, the art of projecting indiscernible objects onto a movie or television screen to see if people watching would be influenced by that projection. For example, a small picture of a popcorn box was put into the top corner of the movie screen – flashed for only a tenth of a second – and statistics were kept as to whether popcorn sales increased. Keep in mind sight is only one of our senses; therefore advertisers can bombard us in any number of ways. Think of the last time you walked through a mall (I realize that was a really long time ago) and you smelled caramel popcorn or the rich aroma of roasted coffee. How easily your feet moved you in that direction. * What Is Subliminal Advertising? Definition, Types & More - ShareThis

I find this subject fascinating although I know there can be far reaching effects from such “brainwashing”. You need to be aware that suggestions are being made to you not only with actual commercials (which we tend to walk away from to get our lunch or use the restroom) but within the program itself. For those familiar with the movie “E.T.”, remember what candy became an overnight sensation when the movie came out? Hershey agreed to spend $1 million promoting E.T. in exchange for the rights to use E.T. in its ads. The payoff was huge—the little peanut butter candies saw a reported 65% to 85% jump in profits just two weeks after the movie's premiere.

The examples, of course, are everywhere, but I started thinking about how much closer to home such things were as a writer. Without consciously thinking about it, my heroine asks for a Kleenex when she sneezes; the hero opens the door of his F-150 pick up to take her to the local pizza joint where they have cokes and wood fire pizza. I am certainly not getting paid to use brand names in my writing (wouldn’t that be nice) but do I have to be concerned about saying “coke” instead of “soda”? In some cases, the need to use a brand name helps distinguish and define the people. For example, the hero putting on a North Face jacket tells you he has good (and more expensive) taste and enjoys outside activities. Naming a premium wine choice at the restaurant is similar.

Today is so much different from fifty, or even twenty years ago. There was radio, then television; billboards on the highways. Now we are bombarded with advertisements on all social media. I swear once my son looked something up on google and when I got back to my house and went on line, there were advertisements for the same product on MY phone, even though I hadn't looked up the product before. So as a writer, what do I have to worry about with regard to using a brand name product in my writing?

Rights of Writers: Can I Mention Brand Name Products in My Fiction? Is an excellent article by Mark Fowler about the four basic types of brand/trademark problems in writing, with examples of each, but his bottom line is, “The use of brand names in fiction is not a sleep-depriving issue.  It would be obsessive (and stylistically unpalatable) to use the R-in-a-circle symbol or the TM symbol every time you refer to a brand name in your text.  And, as long as you do not write falsely and disparagingly about real brands and the companies who manufacture them, you are unlikely ever to run into a problem.”

I had the delight of sharing some of this discussion with my characters, JC and Charlie in “Loving Charlie Forever”, a time travel. They were trying to figure out what they could “invent” back in 1850s to support themselves, but were having a bit of an integrity crisis worrying about taking away another’s invention before its time. I’ve always liked writing time travels because of the knowledge that some characters have given they’re from the future. Usually though, they don’t have the wherewithal to invent a particular item. And afterall, what fun would that be for the real inventors?

In your reading, and perhaps your writing, you’re likely to run across brand names and chances are, you read right over them with the intent to which they were used. If it bothers you as an author to “promote” a brand name, (afterall, they’re not paying you to mention their product) then use a generic form or eliminate the reference altogether.

All Best Wishes,

Barb

http://www.authorsden.com/barbarajbaldwin

https://bookswelove.net/baldwin-barbara/